West Point Trademark

West Point Trademark

West Point's Trademark Licensing Program

 

The USMA Trademark Licensing Program was formally established to protect and license the institutional names and identifying marks, the "licensed indicia" of our Academy. These marks are registered with the United States Patent and Trademark Office and/or are protected under state and common law. USMA licensed indicia are the exclusive property of the United States Army and managed locally by the USMA Licensing Director. License or authorization is required for any and all use of the licensed indicia.  

Becoming Licensed

Commercial Use

Individuals and organizations wishing to use USMA's trademarks on commercial products must obtain permission to do so by obtaining a license through Collegiate Licensing Company (CLC). CLC administers the USMA licensing program through a contracted agreement.

For information on CLC resources and services, as well as applications for becoming a licensed vendor of the United States Military Academy, please contact the company directly:

CLC

Crafters and Hobbyists

The crafter’s licensing program was created to allow small independent artisans to participate in USMA’s licensing program. By entering into an agreement with the Academy, artisans are able to legally produce and sell products depicting USMA indicta, benefiting from the Academy’s popularity. All individuals must obtain approval prior to using any of USMA’s marks and names on any product.

Non-Commercial Use

Authorization for non-commercial use is coordinated through the USMA Licensing Director. This includes the use of trademarks by closely affiliated organizations, like West Point Societies, West Point Parents Clubs, and other private affinity groups. This also applies to one-time use requests. Due to the large volume of requests, it will take two to six weeks to process your request. Please plan accordingly, and thank you for your patience.

Please send the following information to licensing@westpoint.edu to apply for your affiliated license: 

  • Organization name and brief description
  • Lead contact name and position/title
  • Physical mailing address 

Please send the following information to  licensing@westpoint.edu to request a one-time use license: 

  • Your name and affiliation with the Academy
  • Your physical mailing address
  • Marks you are requesting to use
  • Item you'd like to produce marks on
  • Maximum number of items you'd like to produce

Licensed Vendors

Only officially licensed vendors may produce goods or offer services that bear USMA-licensed indicia. The "Officially Licensed Products" label assures alumni, parents, and fans that the merchandise on which it appears is officially sanctioned by USMA and that the royalties from all purchases benefit the Academy. To view a list of current licensed vendors, please search https://clc.com/license-search/.

Official Policies and Guidelines

Several policy and guideline documents exist related to the use of USMA's marks. These documents are listed below: